HR Psychometric Tests

1. Goals

Introduction to the project

Our client, a game-changer in the HR industry, specializes in crafting psychometric tests tailored for optimized recruitment in large-scale corporations. With a promising product offering, Talent Bridge sought to bolster their online presence and ensure their website remains operational, secure and bug-free. Enter Spotlab, poised to amplify company's digital operations and marketing endeavors.

2. Strategy

Project assumption

Spotlab's strategy was dual-faceted:

  • Web Maintenance: Ensure that our client’s WordPress website remains updated, backed up, and consistently bug-free to provide an uninterrupted experience for visitors.
  • Digital Marketing & SEO: Augment our client's digital footprint and lead generation, leveraging a comprehensive marketing strategy and fortified SEO tactics.

On-Site SEO

Off-Site SEO

Linkbuilding

WordPress Maintenance

Which tools were used
in the project?​

3. Implementation

How was the project implemented?

Spotlab's holistic approach encompassed:

  • Robust Web Maintenance:
    • Regular updates to keep the WordPress site in line with the latest standards.
    • Frequent backups to safeguard against potential data loss.
    • Rigorous bug troubleshooting to ensure a smooth user experience.
  • SEO & Marketing Overhaul:
    • A strategic approach to link-building actions, ensuring quality and relevance to boost site authority, visibility and rank.
    • Crafting a tailored SEO and marketing funnel strategy to channel potential leads through the website seamlessly.
    • Assisting in the organization and promotion of webinars, establishing our client as a thought leader in the HR space and attracting prospective clients.

4. Effects

Results of our activities

Spotlab's meticulous execution yielded significant results:

  • Unwavering Site Performance: our client's website became synonymous with reliability, thanks to regular updates and rigorous maintenance, ensuring visitors always had an optimal browsing experience. When Talent Bridge approached Spotlab, their website loading time was a sluggish 30 seconds, leading to potential lead drop-offs and a suboptimal user experience. After Spotlab's intensive optimization efforts, the website's loading time was dramatically reduced, clocking in at under 1.5 seconds. This not only ensured a rapid, smooth user experience but also positively impacted search engine rankings.
  • Boosted Digital Engagement: Through adept SEO practices and a solid marketing funnel strategy, our client noticed a marked increase in organic traffic and lead conversions.
  • Webinar Success: With Spotlab's digital marketing expertise, our client's webinars saw increased attendance, positioning them as industry experts and fostering trust amongst potential leads.

In essence, Spotlab's collaboration with our client wasn't just about maintaining a website or running marketing campaigns; it was about forging a robust digital identity, one that mirrors client’s commitment to excellence in the HR domain.

5. Reference

A few words from the client